E55: Protecting Your Company’s Reputation | Advice from a PR expert

06/05/2024 21 min Episodio 55
E55: Protecting Your Company’s Reputation | Advice from a PR expert

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Episode Synopsis

What does it mean to be a 'Keeper of the Brand'? It means looking out for opportunities to promote your business. It means being good at crisis management. It means protecting your company through the good and the bad. In this episode, I talk to PR expert Paula Worthington about communicating your company's values, responding to criticism, and the dos and don'ts of building your brand.See omnystudio.com/listener for privacy information.