In this episode of Both Success And Integrity With Bessi Graham, Bessi delves into the "two camps trap"; where there is an External Camp that sees doing good sit outside the core business and only relate to donations of profit or time; and the Internal Camp that develops a business model which actively embeds contribution into how you run the business itself. Bessi believes and stresses the significance of adopting a "both and" mindset as a business leader. Thus, the ability of businesses to make a positive impact on society while remaining profitable is truly remarkable. There are two main approaches to achieving this: through philanthropic efforts and charitable donations or by incorporating the pursuit of social good into all aspects of the company's operations. Ultimately, it's a matter of changing one's perspective and discovering innovative ways to make a difference. Also in this episode: Doing good through your core business  The importance of aligning profit and purpose Why doing good looks different for each person A client's story about feeling lost Unconscious acceptance of the external camp from the two camps   Subscribe To Both Success And Integrity With Bessi Graham: Doing Well By Doing Good Inside Your Business Apple Podcast | Spotify | YouTube  Connect With Bessi Graham: Website | Facebook | Private Facebook Group | LinkedIn | Instagram   About Bessi Graham: With over 20 years of experience working with business owners, governments, and large funding bodies to bring "doing good" and "making money" back together, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective on what makes change happen.  You know you were born to do something significant, so don't leave it to chance.   Both Success And Integrity With Bessi Graham: Doing Well By Doing Good Inside Your Business

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