In this episode of The Jasper Blueprint podcast, Bessi dives into the growing importance of authentic leadership and how staying true to your values is essential for building trust in today's competitive business landscape. Authentic leadership, Bessi explains, is about developing deep self-awareness, understanding your strengths, and fully embracing your core values. By doing so, leaders can express their truest selves while fostering transparency and alignment within their organisations. This level of self-discovery not only enhances leadership effectiveness but also strengthens communication and trust at every level of the business.   Also in this episode: Consistency between your words and actions is fundamental to establishing trust and credibility. Customers, employees, and stakeholders can easily detect inconsistencies between stated values and actual behaviour. Authentic leadership may not appeal to everyone, but it attracts the right customers and team members who align with your vision and values. Differentiating between core values and aspirational values is a valuable exercise when shaping your leadership approach.     Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group   About Bessi Graham: With nearly 25 years' of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.   This Podcast Is Produced, Engineered & Edited By: Simplified Impact

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