In this episode of The Jasper Blueprint podcast, Bessi and Melissa Dinwiddie, a prolific creativity instigator, explore the dynamic interplay between business creativity and innovation. The discussion challenges traditional notions of productivity, emphasising the value of play and experimentation in achieving groundbreaking results.  Melissa reveals how her "Create the Impossible" framework — highlighting "Play Hard," "Make Crap," and "Learn Fast" — fosters a culture of innovation essential for driving forward-thinking business solutions. By engaging in playful, exploratory activities and embracing the learning derived from failures, leaders can cultivate an innovative environment conducive to breakthrough solutions. Also in this episode: Play isn't an adjunct; it's integral to the innovation process and encourages new ways of thinking, essential for breakthrough results. The key to unlocking research insights and engaging cross-functional teams is effective communication tailored to different audiences. Leaders can foster innovative workplaces by encouraging exploration, experimentation, and empathy within their teams. About Melissa Dinwiddie Melissa Dinwiddie is on a mission to help leaders and teams turn the "impossible" into reality by uncovering their creative potential. A Juilliard-trained dancer, professional artist for 15 years, jazz singer-songwriter, and performing improviser, Melissa brings a wealth of creative experiences to her work with companies like Google, Meta, and Salesforce. As the author of The Creative Sandbox Way™, she's passionate about showing people how to embrace play, imperfection, and experimentation as tools for innovation.    Connect with Melissa Linkedin: https://linkedin.com/in/melissadinwiddie  Instagram: https://instagram.com/a_creative_life  Website: https://melissadinwiddie.com    Link to download the first chapter of Melissa's book: https://bit.ly/tjbthankyou   Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group   About Bessi Graham: With nearly 25 years' of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.   This Podcast Is Produced, Engineered & Edited By: Simplified Impact

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