ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "Riding the Waves of the Blue Ocean"
I will talk a little about the best seller book, "Blue Ocean Strategy," by co-authors W. Chan Kim and Renee Mauborgne. In order to beat your competitors in business, it is not to focus on beating your competitors in business. The goal is to create a Blue Ocean Strategy which focuses on a combination of value and innovation.
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