Episode Synopsis "E5: Sasha - Different Dog's Strategy for a Successful Ambassador Program"

In this episode, we dive into the journey of Different Dog, a fresh food dog subscription service, and how it built a successful influencer program, scaling from 20 to 300+ ambassadors and turning influencer marketing into a significant revenue stream. Key strategies include personalized engagement, strategic seeding, and optimizing content rights for brand leverage. This conversation offers valuable lessons for brands aiming to enhance their influencer marketing efforts.

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More episodes of the podcast The Influencer Marketing Podcast

• E7: Danielle - Designing Effective Influencer Briefs and The Power of Influencer Events
• E6: Rob - Navigating the Worlds of Roblox and Pokemon: A Deep Dive with YouTube Creators
• E5: Sasha - Different Dog's Strategy for a Successful Ambassador Program
• E4: Aleks - The Influencer Marketing Lanscape For Tech Apps And Services
• E3: Piotr - Navigating the Evolution from Classic to Modern Influencer Marketing
• E2: Andreea - Influencer Marketing Workflows and Methods for Growing an In-house Team
• E1: Sambhav - Mastering Influencer Seeding and Outreach for Startups and DTC Brands