fit52 with Carrie Underwood Content Strategy

14/07/2022

Listen "fit52 with Carrie Underwood Content Strategy"

Episode Synopsis

While working with the amazing team at Forge & Spark Media, we collaborated
with Creative Labs to launch Carrie Underwood’s new fitness app, fit52. I
created the initial content strategy for launch, including content
direction, social media, communications, voice and tone, and copywriting.