Lily and David discuss the principle Continually Evolving: “This principle provides a world view for the company. It fights against complacency and stimulates innovation.”
They emphasise that continually evolving means recognising that many problems, such as improving education, can never be fully solved but can always be improved upon. This principle drives IDEMS to think beyond project-based cycles and funding constraints, seeking ways to sustain and evolve their work even after specific projects end. David discusses the mathematical concept of imperfect replication, and how it can lead to continual evolution in various areas.

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