David and Santiago discuss the principle Evidence Based: “This principle highlights the importance the company attaches to rigorous evidence. It explains the presence of academic rigour and integrity in all aspects of the company’s work.”

They explore the inherent tension between evidence-based approaches and informed decision making, emphasizing that while rigorous evidence is central to IDEMS’ operations, it can also hinder rapid decision-making and scaling efforts, and sometimes can be expensive. Despite these challenges, they highlight the importance of accepting mistakes transparently and learning from them.

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