In this episode, Shivani speaks with Rick Rubin, founder of iRewardify and a pioneer in the rewards and recognition (R&R) industry with 25+ years of experience.Together, they explore:💡 The difference between value-based and performance-based rewards💡 Why rewards should never be just a transaction💡 How personalization, empathy, and timing change the game💡 The evolving role of gift cards, swag, and experiences💡 Common R&R misconceptions HR leaders fall intoRick shares hard-won lessons from scaling a business from $6M to $800M, why recognition must be intentional, and how to drive impact without relying on cash alone.🎧 Whether you’re building culture from scratch or rethinking your existing recognition strategy—this episode is packed with insights you won’t want to miss.

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