What really goes into recruitment marketing? In this episode of The HR Club, Shivani Pande sits down with Mariano Aragunde — former recruitment marketing lead at IBM and Workday — to unpack the evolving world of employer branding.From building global campaigns to attracting cybersecurity talent through alternate reality games (yes, really!), Mariano shares stories, hard truths, and playbooks from a decade in the field.🔍 Topics we cover: • Recruitment marketing vs. employer branding — what’s the difference? • How to collaborate better with recruiters • The truth behind “too many applications” • Low-cost and no-cost tactics that actually work • Why most employer branding sounds the same (and how to fix it) • A breakdown of platforms: LinkedIn vs. Instagram vs. GitHub • Real-life campaign wins (and fails) • The one hiring metric every company should trackIf you’re a recruiter, talent marketer, or HR leader — this one’s a must-listen.👇 Drop your favorite insight in the comments.📌 Subscribe for more conversations with global people leaders.#RecruitmentMarketing #EmployerBranding #HRPodcast #MarianoAragunde #TheHRClub #TalentAttraction #RecruitmentTips #ShivaniPande

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