Rob Fraser from Outway (Vol. 2)

14/04/2025 52 min

Listen "Rob Fraser from Outway (Vol. 2)"

Episode Synopsis

Rob Fraser is the Founder and CEO of Outway.Outway is The Only Socks™ you'll ever need.- Reflecting on Two Years of Change Since our First Episode- Personal Growth and Business Resilience- Evolving Role of the Entrepreneur- Strategic Growth and Long-Term Vision- Channel Expansion and Market Strategy- Innovating Within the Sock Industry- The Impact of AI on Business Discovery- The Rapid Advancement of AI in Business- The Canadian Product Movement and National Pride- The Importance of Design in Sock Marketing- Navigating Business Decisions and SerendipityChapters00:00 Reflecting on Two Years of Change05:16 Personal Growth and Business Resilience09:02 Evolving Role of the Entrepreneur13:50 Strategic Growth and Long-Term Vision18:41 Channel Expansion and Market Strategy22:11 Innovating Within the Sock Industry25:58 The Impact of AI on Business Discovery26:33 The Rapid Advancement of AI in Business30:03 The Canadian Product Movement and National Pride36:05 The Importance of Design in Sock Marketing40:23 Navigating Business Decisions and Serendipity46:50 Personal and Professional Excitement for the FutureKeywordsOutway, entrepreneurship, business growth, personal development, market strategy, product innovation, AI in business, DTC, consumer goods, resilience, AI, business, Canadian products, design, marketing, entrepreneurship, decision making, consumer goods, socks, innovation