ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#GWT: The Building Blocks - Customer Segmentation"
Episode Synopsis
Have you ever thought about what serving 10 people looks like and what serving 1000 people looks like for businesses? How does a company like Apple know what to launch next with their iPhone series… How does
In a typical marketplace, not every customer has the same needs. But you can usually identify several subgroups of customers who have very similar needs to one another. To understand why this matters, consider what it takes to launch and maintain a successful product or service. From its earliest stages, your product must meet the needs of some group of customers or it will die.
At some inflection point of growth in your businesses, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. Customer segmentation is the process of grouping customers together based on common characteristics. As easy as this may sound, it can be very complex depending on the type, and size of the market you serve.
While no two customers are exactly alike, they almost certainly share specific attributes. How do you categorize your customers?
In this episode of The Building Blocks, I am joined by guest speakers Edith Akati, Product Manager, mPharma, and Kwaku Tabiri, CEO of Roots Digital Ltd as we discuss "The Building Blocks of Customer Segmentation"
The Building Blocks is a platform created to stimulate conversations about leadership, relationships, business, politics, and entertainment. under the #GrowthWithTiti initiative.
#GrowthWithTiti is an initiative with the mission to break down the complexities of finding your purpose, defining your mission, and navigating the grey to crush your goals.
Follow GrowthWithTiti:
Facebook: fb.com/GrowthWithTiti
Twitter: twitter.com/GrowthWithTiti
Instagram: instagram.com/GrowthWithTiti
LinkedIn: linkedIn.com/company/GrowthWithTiti
In a typical marketplace, not every customer has the same needs. But you can usually identify several subgroups of customers who have very similar needs to one another. To understand why this matters, consider what it takes to launch and maintain a successful product or service. From its earliest stages, your product must meet the needs of some group of customers or it will die.
At some inflection point of growth in your businesses, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. Customer segmentation is the process of grouping customers together based on common characteristics. As easy as this may sound, it can be very complex depending on the type, and size of the market you serve.
While no two customers are exactly alike, they almost certainly share specific attributes. How do you categorize your customers?
In this episode of The Building Blocks, I am joined by guest speakers Edith Akati, Product Manager, mPharma, and Kwaku Tabiri, CEO of Roots Digital Ltd as we discuss "The Building Blocks of Customer Segmentation"
The Building Blocks is a platform created to stimulate conversations about leadership, relationships, business, politics, and entertainment. under the #GrowthWithTiti initiative.
#GrowthWithTiti is an initiative with the mission to break down the complexities of finding your purpose, defining your mission, and navigating the grey to crush your goals.
Follow GrowthWithTiti:
Facebook: fb.com/GrowthWithTiti
Twitter: twitter.com/GrowthWithTiti
Instagram: instagram.com/GrowthWithTiti
LinkedIn: linkedIn.com/company/GrowthWithTiti
In God we trust