Episode 18, Part 1 - Building a Winning Sales Culture, with Alex Olley

The Growth Workshop Podcast
30/06/2025 26 min
Episode 18, Part 1 - Building a Winning Sales Culture, with Alex Olley

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Episode Synopsis

We explore the founding journey behind a high-growth SaaS business (Reachdesk), with its founder, Alex Olley, highlighting the importance of grit, cultural alignment, and hiring for mindset over pedigree. We discuss how their values, “be bold, learn fast, get things done”, shape a resilient team and how a structured, scorecard-driven hiring process ensures long-term success. The conversation also touches on the power of team-based wins and embedding customer-centricity into every role.

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