Episode 18, Part 2 - Revenue-First Thinking & Breaking into America, with Alex Olley

The Growth Workshop Podcast
15/07/2025 27 min
Episode 18, Part 2 - Revenue-First Thinking & Breaking into America, with Alex Olley

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Episode Synopsis

In part 2 of our talk with Reachdesk founder Alex Olley, we discuss Reachdesk’s bold go-to-market strategy, which aligns every function, marketing, sales, and customer success, around one shared goal: revenue. It details how compensation, planning, and cross-functional collaboration eliminate any friction and drive focus. The episode also reveals how a London startup broke into the US market by going all-in with a differentiated value proposition and a 5x return on investment (ROI) guarantee.

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