E02 - Lean & powerful MarTech can give you the competitive advantage you need

07/08/2024 16 min

Listen "E02 - Lean & powerful MarTech can give you the competitive advantage you need"

Episode Synopsis

In this episode, we dive into how lean and efficient MarTech can give you the competitive advantage you need. We will also go through an example of a lean and powerful MarTech stack that we built at Oneflow.

We talk about:

Lean MarTech with example of some tools
Ideal MarTech cost %


Some Important Stats/Links:

Most efficient & lean MarTech would cost less than 5% of your overall marketing budget. If it's greater than 10%, then it's definitely a cause of concern.


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