We’ve all read beautiful stories and heart-warming emails that paint an incredible picture of what a charity does. But without a clear call-to-action, a story isn’t enough to lead to a donation.Fundraising = relationship development for a purposeful outcome.To help all your comms lead to a purposeful outcome, try including these three details as your call to action:What do you want me to do?How much does it cost?How do I do it?“You can contribute to this incredible program in Kenya, and feed some of the world’s most hungry children. It costs just $25 to feed a child for a week. You can give today on the Charitabl. App.”It’s simple, clear, and leaves the donor asking no questions. Take the guesswork out of donating by nailing the ask. About Charitabl.The Charitabl. App provides secure, affordable, and simple payment solutions to charities, to take the headache out of digitising and make great tech available to non-profits of all sizes.The Charitabl. Agency takes the guesswork out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money.Connect with us on LinkedIn to keep the conversation going – we would love to work with you to accelerate your impact. 
Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on:Charitabl. App Instagram and LinkedInCharitabl. Agency Instagram and LinkedIn

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