Defining the Chasm:- Unfamiliar Experiences: Stories about a vastly can feel foreign at first.- Building Empathy:*Relatable journeys make people follow along. Storytelling Tips:- Show Your Working: Just like in maths, explain the journey, not just the answer.- Journey Conversion: Take people from where they are to where you are now. IMPACT Model:1. Immersion: Engage senses to draw people into the story.2. Motivation: Share your purpose and reason for being there.3. Puzzle: Highlight what seemed strange or caught your interest.4. Affinity: Share what touched your heart and engaged your empathy, and why.5. Commitment: State your resolve and promise based on empathy.6. Transformation: Reflect on how the encounter changed you. Call to Action (CTA):- What do you want me to do?- How much does it cost?- How do I do it? About Charitabl.The Charitabl. App provides secure, affordable, and simple payment solutions to charities, to take the headache out of digitising and make great tech available to non-profits of all sizes.The Charitabl. Agency takes the guesswork out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money.
Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on:Charitabl. App Instagram and LinkedInCharitabl. Agency Instagram and LinkedIn

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