In this episode, we cover the way we apply Donald Miller’s StoryBrand framework to marketing a charity or non-profit.The hero's journey framework:Hero: The central figure (in this context, the donor) facing a challenge.Villain: The problem or obstacle the hero (donor) needs to overcome.Guide: The mentor (your charity) providing the hero with the necessary tools and plans to overcome the villain.Framework breakdown:The hero encounters a problem (villain).The hero meets a guide.The guide gives the hero a solution and a plan.The hero follows the plan, leading to success or preventing failure.Application in non-profit marketing:Donor as the Hero: Position the donor as the hero of the story.Charity as the Guide: Your charity should be the guide that empowers the donor.Engagement Strategy: Use this narrative to create emotional connections and inspire donors to act. About Charitabl.The Charitabl. App provides secure, affordable, and simple payment solutions to charities, to take the headache out of digitising and make great tech available to non-profits of all sizes.The Charitabl. Agency takes the guesswork out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money.
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