Franchising can multiply your brand—but only if you’re truly ready. Move too soon, and you’ll burn equity, fail franchisees, and risk collapse. In this episode, I share the five critical questions every founder must answer before franchising their business.From testing your concept in multiple markets, to ensuring strong unit economics, to preparing yourself for the franchisor role—these questions are the difference between a brand that scales and one that stalls.Key Takeaways:Market demand: If it only works in your hometown, it may not travelUnit economics: Franchisees buy profits, not potentialSystems: Your business must work without you in itFounder role: Your job shifts from operator to franchisorCapital: You’ll need 18–24 months of runway before royalties sustain youTimestamps:00:00 Introduction: The Risks of Franchising Too Soon00:17 Welcome to the Franchise Scallop Show00:48 Question 1: Market Demand01:32 Question 2: Unit Economics02:39 Question 3: Systems and Processes03:26 Question 4: The Founder Role05:07 Question 5: Capital and Timeline07:21 Key Takeaways and Conclusion07:54 Final Thoughts and Call to ActionFranchising takes strategy, not guesswork. Before you take the leap, answer these five questions honestly. If you want to go deeper—whether it’s building infrastructure, accelerating sales, or preparing for private equity—visit guycoffey.com and book a free franchise growth strategy call. I only partner with founders who are serious about scaling smart and protecting their vision.Connect with Guy Coffey:LinkedIn: www.linkedin.com/in/guycoffeyWebsite: www.guycoffey.comInstagram: @guycoffeyYouTube: @guycoffey

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