From Startup to Salesforce: Kass Lazerow’s Entrepreneurial Journey and Insights
 
Serial entrepreneur, Kass Lazerow, joins Carrie for an in-depth discussion about her extraordinary business achievements, including co-founding and scaling Buddy Media, which was eventually acquired by Salesforce for a reported 745 Million dollars.
 
Kass shares the secrets behind her successful exits, her ability to work seamlessly with her husband, and the key decisions that drove Buddy Media’s rapid growth.
 
The episode also explores the importance of company culture, her unique marketing strategies, and advice for women entrepreneurs.

 
Here's what you can expect from the episode:
 
00:44 Introducing Kass Lazerow: My Business Icon
01:58 The Birth of Buddy Media
05:22 Navigating Business with a Partner
08:35 Marketing Mastery: The Airport Ad Campaign
11:21 Scaling and Culture at Buddy Media
14:23 The Decision to Sell or Go Public
16:26 Recruiting a Salesforce Heavy Hitter
16:46 The Unexpected Acquisition
17:25 Handing Over the Company
19:51 Employee Ownership and Impact
22:10 The Earnout Period
22:50 Balancing Parenthood and Career
26:00 Creating a Life Operating System
27:54 Advice for Aspiring Female Entrepreneurs

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