Gwen shares her remarkable journey of founding The Laundress, a luxury laundry brand.
 
From securing a government-backed loan to self-financing with credit cards, Gwen details her determination and innovative spirit. She discusses the challenges and successes of building her business, the experience of negotiating a sale with Unilever, and her emotional turmoil post-acquisition.
 
Gwen reflects on the aftermath of the sale, the impact of a major product recall, and her eventual decision to launch her next venture, 'The Fill'. 
 
01:20 The Birth of The Laundress: Vision and Early Challenges
02:30 Funding the Dream: Financial Struggles and Strategies
03:40 Market Entry: Launching and Finding Early Adopters
05:00 Growth and Media: Building a Brand in a Pre-Social Media Era
08:53 Self-Financing: Risks and Rewards of Going Solo
16:18 Strategic Positioning: Attainable Luxury and Key Partnerships
17:13 The Exit Plan: Preparing for Acquisition
18:57 The Unilever Deal: Negotiations and Realizations
26:36 Navigating the Acquisition Process
28:00 Realizing the Challenges Post-Acquisition
29:24 Cultural Misfits and Organizational Chaos
31:53 The Aftermath: Recall and Brand Damage
34:30 Emotional Toll and Non-Compete Struggles
43:55 Launching a New Venture: The Fill
48:04 Reflections and Future Aspirations


 

 

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