Christine shares her experiences negotiating five separate Letters of Intent  before finally securing a deal that doubled her company’s valuation.
 
Christine's three-year saga involved both personal and professional challenges, including contracting long COVID, which ultimately influenced her decision to sell. The discussion delves into the intricacies of the selling process, the importance of choosing the right advisor, and how perseverance is key in the world of mergers and acquisitions.
 
Christine also reveals how writing her book, 'Stop Starvation Marketing,' helped her stay grounded amid the chaos.
 
 
00:42 Meet Christine Slocum: The Journey Begins
00:54 The Challenges of Selling a Business
02:17 Understanding Letters of Intent (LOIs)
03:49 Building and Growing the Business
08:39 The Decision to Sell: A Turning Point
11:04 Navigating the Sales Process: LOIs and Auctions
22:32 The Final Stretch: Closing the Deal
26:47 Life After the Sale: Reflections and Future Plans

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