Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:You can sell high-ticket coaching without sales calls.A sales doc serves as a confirmation rather than a conversion tool.Understanding your audience is crucial for effective marketing.The position of the sales fulcrum determines your selling success.Creating content is more valuable than spending time on sales calls.Emotional resonance is key to connecting with clients.You need to sell your unique mechanism in a saturated market.The authority flywheel helps convert leads into clients efficiently.Building trust is more important than lead volume.Assess your readiness before moving to sales without calls.Sound bites:"You don't need enrollment calls to sell coaching.""When someone's ready, they don't need to be convinced.""The goal is to capture, nurture, and compound trust."Time stamps:00:00 Introduction to Soulful Sales03:31 The Sales Fulcrum Explained06:24 Understanding the Three Sales09:20 Building Connection and Trust13:16 Key Assets for Driving Sales16:07 The Authority Flywheel in Action19:03 Determining Readiness for Sales Docs 

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