Episode Synopsis "Harold Burson, PR Revenues, Malaysia, Fonterra, Catholic Church, CIPR"

Episode 1 of the Echo Chamber kicks off with an interview with PR legend Harold Burson who recounts 60 years of Burson-Marsteller. Also under the spotlight are the mediocre PR results at the major marcomms holding groups, particularly WPP, and a look at some of the week’s big PR stories, including Malaysia’s “covert PR campaign”, the Catholic Church’s problems, and the CIPR’s new initiative to take PR to schools.

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• Harold Burson, PR Revenues, Malaysia, Fonterra, Catholic Church, CIPR