In today’s episode, we’re featuring Tracy Luckow, co-founder of Whipnotic, a disruptive CPG brand that’s reinventing whipped cream with a patented flavor-swirl design. Alongside her sister Lori, Tracy has turned an everyday grocery item into a DTC sensation that’s shaking up shelves and creating buzz in the food and snack industry.In just three years, Whipnotic has:✅ Built a loyal following with eye-catching packaging design✅ Scaled rapidly across retail and DTC channels✅ Proven how creative branding and marketing can transform even a “commodity” product into a premium experienceWe’ll break down:- How Whipnotic uses packaging as a marketing tool to stand out in crowded aisles- The role of storytelling in CPG brand growth- Lessons for founders building food, candy, or snack brands in today’s competitive market- Why smart DTC strategies are key to scaling a product that feels fresh and fun✨ If you’re building a consumer brand or love stories about food innovation, this episode is packed with insights.🔗 Follow Whipnotic: https://www.instagram.com/whipnotic/We're a custom packaging manufacturer and we're changing the landscape of packaging. Follow for more.Paking Duck:Website → www.pakingduck.com#candy #healthysnacks #packaging #branding

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