This is our first episode of our new Duck Pond Podcast where we bring on founders, creatives, and brilliant minds to get behind the scenes on how to bring a product onto store shelves. From branding, marketing, to packaging and hardships.Today we're featuring Grace Finerman, found of Date Smarter, a healthy candy snack alternative that has been shaking up store aisles. She's been spearheading rapid growth having recently celebrated her 1 year anniversary and has been awarded the Fairway Find of 2025. We’ll dive into:- How Date Smarter positions itself in the candy and snack market- Why packaging design plays such a key role in brand storytelling- What it takes to grow a direct-to-consumer (DTC) brand in today’s crowded landscape- Insights into marketing strategies that helped fuel rapid growth✨ Learn how Date Smarter is making candy smarter, healthier, and just as crave-worthy.🔗 Date Smarter:Website → https://www.datesmartersnacks.com/?fbclid=PAZXh0bgNhZW0CMTEAAadjks1ZszvgZz3oNWJUXXSuxa8rFJhMj3wYbCf6IyFflZpBxEdsnnVfeyXK0A_aem_rYQuhlxqvb9y4I1WpoIGfwInstagram → https://www.instagram.com/datesmartersnacks/👤 Grace Fineman:Instagram → https://www.instagram.com/gracefinerman/We're a custom packaging manufacturer and we're changing the landscape of packaging. Follow for more.Paking Duck:Website → www.pakingduck.com#candy #healthysnacks #packaging #branding

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