In the podcast The Distraction Advantage, Shannon Stone focuses on the importance of building strong client relationships from different angles, especially for Managed Service Providers (MSPs). Shannon shares her experience realizing that her interactions with everyone, including vendors and collaborators, significantly shaped her business reputation. She suggests treating everyone as a valued part of the team to create a culture where all members feel recognized, supported, and part of the mission. Shannon recommends early, frequent, and human communication, as relationships are the real infrastructure for MSPs. By treating the internal team well, better clients can be attracted and retained. She stresses the 'best practices' in this space are often relational, rather than technical.

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