In this episode of The Distraction Advantage, host Shannon Stone addresses the challenge of communicating technical concepts to non-tech savvy individuals, often encountered in business scenarios. Drawing from her own experiences as a business owner and tech professional, Shannon presents an engaging narrative about the importance of clear communication, devoid of jargon, using relatable analogies, and keeping the focus on solving problems. She offers strategies for ensuring clients understand the services, fostering trust, engagement, and fostering long-term relationships. Shannon encourages listeners not to oversimplify but to translate tech talk into everyday language to empower their clients. The episode concludes with a preview of the next topic - exploring video marketing and YouTube channel creation.

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