For most practices, the waiting room is designed for one purpose—holding patients until it’s their turn. But here’s the truth: your waiting room is also where patients form—or reinforce—their opinion of your brand. Those few minutes before an appointment aren’t just downtime. They’re prime real estate for shaping perception, building trust, and even prompting action. That's why this episode of The Distinctive Dermatologist reveals that your waiting room is one of your most overlooked marketing tools...and what to do about it so your practice can create distinction to ensure your patients become advocates for you with their friends and family!

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