We’ve all seen before-and-after photos. Every practice uses them. And they can be powerful. But here’s the issue: when everybody does the same thing, it stops being distinctive. And worse, patients are increasingly skeptical. With AI editing tools, filters, and perfect lighting, many people wonder: “Are those results real?” So the question becomes: How do you show patient results in a way that feels distinctive, ethical, and trustworthy? This episode will reveal several approaches to make your practice stand out. AND -- thanks again to GentleCure from SkinCure Oncology for sponsoring The Distinctive Dermatologist. Their commitment to helping practices deliver the Ultimate Customer Experience® is exactly why these conversations matter—because creating distinction isn’t just about showing results, it’s about building trust, connection, and long-term loyalty.

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