If this is a question you've been asking yourself, then you won't want to miss out on this episode! As with anything in business there are pros and cons, however, at the Dilemma Desk we are firm believers that if you try to target everyone you'll actually reach no one. Niching isn't something that should limit you from offering your products or service, but instead empower you to serve your ideal clients. Because let's face it, when you're building a business you want to do it with people you enjoy working with, right?!   🎙️ In this episode, Alexis and Cassie discuss; • Establishing an ideal client avatar beyond the demographics • The ability to experiment and adapt your niche • Considering key factors to develop an aligned niche • Developing your knowledge and services to serve clients' needs • The marketing benefits of niching your business and services • Importance and benefits of carrying out market research when niching • Their own experiences with niching and advice you can consider within your own business • Reputational damage by working with clients who don't fit your niche   👉🏻 CLICK HERE TO SUBMIT YOUR DILEMMA 👈🏻   🧡 Connect with Cassie: Website Instagram Facebook LinkedIn   🧡 Connect with Alexis: Website Instagram Facebook LinkedIn

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