Starting a CX program in any organization can be difficult. And one of the more challenging aspects of spinning up a new program is getting your company – especially leadership – to make it a priority. And to make things even more complicated: what areas of customer experience do you prioritize? Do you start with surveys? Closed loop feedback? Journey mapping? Host Steve Walker welcomes Adam Shapourian, associate vice president of experience at United Educators, for a discussion on how to determine your customer experience priorities.  Learn more about United Educators at https://www.ue.org/ Listen to more podcasts and subscribe at https://cxleaderpodcast.com/  Learn more about Walker at https://walkerinfo.com/ 

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