Today's marketing playbooks put social media at the top of many strategies, but regardless of its prevalence, your website is still your business hub and a vital extension of your brand. But when your customers say your site is not friendly or functional, it's time to rethink your online experience. And in once such case we're exploring on this episode, the result was award winning. Host Sara Walker welcomes Rajesh Sankaran, Senior VP of eCommerce for A-Max Auto Insurance, for a discussion about their award-winning approach to improving how customers interact with their website.  Find a transcript of this episode on the show notes page: https://cxleaderpodcast.com/take-the-transaction-out-of-the-interaction/ Learn more about A-MAX Auto Insurance at https://www.amaxinsurance.com/ Listen to more episodes at https://cxleaderpodcast.com/ Learn more about Walker at https://walkerinfo.com/ 

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