In Part Two of Clint's Conversation with Simon Mainwaring – Founder & CEO of We First, bestselling author, and global authority on purpose-driven branding – the discussion shifts from strategy to soul: how storytelling, culture, and connection can elevate your organization from the inside out.Simon shares hard-earned lessons from his work with Fortune 100 giants, startups, and global NGOs alike, explaining why today’s most effective leaders aren’t just driven by profit, but by shared purpose. Simon breaks down how every employee can embrace a “lead with we” mindset, regardless of title, industry, or org chart. From building emotionally resonant brand stories to operationalizing culture, this episode explores how to lead with meaning in every corner of your company. This is the second part of a two-part conversation. Topics Covered:Why storytelling is the key to building trust and brand valueHow to move purpose from PowerPoint to point-of-saleBuilding culture like a brand: what Patagonia, LEGO, and Airbnb get rightThe Four Co’s: Co-ownership, Co-authorship, Co-creation, and CollaborationDaily rituals that reinforce a "We" cultureWhy recognition beats burnout and makes business senseThe last mile of storytelling: celebrating shared winsHow payroll teams and sales reps alike can lead with purposeStartups vs. Fortune 50s: different paths, same challengesWhat it means to be a B Corp and why it mattersThe single most important takeaway from Lead With WeLinks & Resources:Simon’s website - https://simonmainwaring.com/Simon’s LinkedIn - https://www.linkedin.com/in/simonmainwaring/ Simon’s company, We First Inc. - https://wefirstbranding.com/ Simon’s email - [email protected] Simon’s book, “We First” - https://amzn.to/3Mhx4V0 Simon’s book, “Lead With We” - https://amzn.to/3Me1HL7 Clint’s website - www.clintpadgett.com Clint’s LinkedIn - https://www.linkedin.com/in/clintpadgett/ Clint’s book - https://amzn.to/3JWD2Ka

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