In this episode, Clint sits down with Simon Mainwaring – internationally recognized brand futurist, bestselling author, and Founder & CEO of We First – to explore how businesses can thrive by putting shared purpose at the center of everything they do.Simon shares his journey from global ad executive to purpose-driven entrepreneur, sparked by a deeply personal wake-up call and a growing belief that business can be humanity’s greatest problem-solver. Drawing on decades of experience guiding top brands, Simon breaks down the thinking behind his “Lead with We” framework and why a “we-first” mindset is the key to building sustainable businesses, trusted cultures, and collective impact at scale.From long-term capitalism and employee activism to AI, misinformation, and forest bathing, this discussion blends leadership strategy, cultural commentary, and practical brand insights you can apply right now. This is the first part of a two-part conversation.Topics Covered:Simon’s origin story: from global ad exec to impact strategistThe missed call(s) that reshaped his life and workWhy companies must lead with “We,” not “Me”The Virtuous Spiral: a force-multiplier for brand impactThe role of business in an age of climate, trust, and social breakdownCapitalism vs. Conscious Capitalism: is it really a tradeoff?How long-term value wins over short-term gainsTrust in the age of AI and misinformationWhy leading with purpose isn’t just good; it’s good businessLinks & Resources:Simon’s website - https://simonmainwaring.com/Simon’s LinkedIn - https://www.linkedin.com/in/simonmainwaring/ Simon’s company, We First Inc. - https://wefirstbranding.com/ Simon’s email - [email protected] Simon’s book, “We First” - https://amzn.to/3Mhx4V0 Simon’s book, “Lead With We” - https://amzn.to/3Me1HL7 Clint’s website - www.clintpadgett.com Clint’s LinkedIn - https://www.linkedin.com/in/clintpadgett/ 

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