In this episode of The Contractors' Edge, hosts Mike Stiers and Anthony Brown take you behind the scenes at the Basement Health Association (BHA) National Conference in Chicago, IL, one of the larger events dedicated to foundation repair, waterproofing, and crawl space contractors. Get real, on-the-ground conversations with industry leaders and vendors shaping the future of the trade, from CRMs that streamline operations, to innovative mold remediation systems and connected smart-home products for moisture control. You'll hear from: Contractor Accelerator on automation, open API integrations, and how CRMs drive revenue visibility. Foundation Rescue Supply (FRS) on improving sales processes and cash flow with consignment programs. DOT Cleaner on high-margin mold remediation solutions that add 30-40% profit. Aprilaire on Wi-Fi-connected dehumidifiers and water sensors revolutionizing home IAQ. Your Crawl Space on moisture-wicking liners, vapor barriers, and encapsulation training. Contractors in the field on what they're learning, applying, and how events like BHA transform their business mindset. Contractor Edge of the Week: Google is steering users into full AI Mode, and ads now show inside that experience. Eligibility favors AI Max campaigns, so work with your in-house team or agency to test intent-rich structures (SKAGs to themes), expand assets, and map Q&A-style prompts to bottom-funnel queries. If you're only running "classic" search, you'll miss impressions inside AI Mode. Bonus Insight (later in episode): Stop trying to do it all yourself, and delegate recruiting/ops so you can focus on revenue-driving KPIs. Business Growth Tip: Join us live and register for Voices of the Industry, hosted by Foundation Rescue Supply! A free, hands-on event for foundation and waterproofing leaders. 👉 foundationrescuesupply.com/events Timestamps 00:00 - Intro: What To Expect From The BHA Coverage 00:36 - Edge of the Week: Google AI Ads + Why Contractors Need AI Max Campaigns 02:29 - Contractor Accelerator: Streamlining Operations + CRM Integrations 09:41 - Foundation Rescue Supply: Consignment Programs + Indy Event Announcement 12:23 - DOT Cleaner: Mold Remediation Profitability & Training 19:19 - Aprilaire: Wi-Fi Dehumidifiers, Water Sensors, and Contractor Tools 23:19 - Contractor Interview: Lessons from BHA + Networking Insights 25:27 - Healthy Home Foundation Repair: Working With Greenbaum Stiers 28:07 - Advice For Contractors: Why Attending Industry Events Matters 28:22 - Your Crawl Space: Innovative Liners + Encapsulation Training 31:27 - Anthony's Edge of the Week: Stop Doing It Yourself and Delegate for Growth 32:46 - Closing + Pro Tip: Register for Voices of the Industry Event Connect with us on Linkedin:  Host: Mike Stiers Co-Host: Anthony Brown Sponsored by Greenbaum Stiers Strategic Marketing Group Home service based marketing and business experts that help contractors dominate their niche. Always results-driven and strategy-focused. Audit Your Marketing For 2026

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