Most contractors aren't struggling because they're doing everything wrong. They're struggling because they're doing a few critical things wrong over and over, without realizing it. In this episode of The Contractors' Edge, Mike Stiers and Anthony Brown discuss the top marketing and operations mistakes they hear repeatedly from contractors both in their everyday workflow, and in person.  You'll hear why some contractors are quietly winning in the same markets where others feel stuck, and how much of that comes down to: Brand identity and consistency (yes, your "2015 logo" is a problem) Social content that actually moves the needle vs. posts that make you look inactive Website failures that cost you booked jobs SEO misunderstandings in the new AI + search landscape Local business profiles (Google, Apple Maps, Bing Places) that are either working for you or silently working against you Conversion rate killers, access issues, and business "hostage" scenarios with the wrong companies.  Part 1 focuses on your brand, social, website, SEO, and local profiles, the foundation of all your marketing. Part 2 (dropping next) dives into lead management, missed calls, business hours that cost you money, rehash, in-home sales, and operational KPIs.  If you want 2026 to be more predictable and less reactive, this episode will show you where you're leaking potential, and what to do about it. Timestamps (Part 1)03:20 – What contractors took away from the FRS Voices Of The Industry Event (and why you're not alone in your challenges) 06:10 – Edge of the Week: How to use local business profiles (Google, Apple Maps, Bing Places) 11:45 – Reviews, Q&A, and activity: getting 30–40% of leads from your listings 16:40 – Brand identity mistakes: outdated logos, inconsistent visuals, and missing story 22:30 – Why consistent branding can increase revenue by 23% 24:55 – Social media mistakes: inconsistency, old photos, bad before/afters, weak storytelling 34:45 – Website failures: slow sites, outdated builds, non-mobile-friendly layouts 41:05 – SEO misunderstandings: traffic vs. demand, visibility, and how AI search is changing the game 45:10 – Backlinks, local signals, and being the chosen authority in AI-driven answers Sponsored by Greenbaum Stiers Strategic Marketing Group Helping home service contractors, non-profits, and local companies build stronger brands and create a more profitable business. Always data-driven, creative-led, and strategy-focused. Connect with Hosts Mike & Anthony on LinkedIn Want to go deeper, ask questions, or connect one-on-one? Reach Mike Stiers on LinkedIn  Reach Anthony Brown on LinkedIn Follow The Contractors' Edge Community on Facebook or LinkedIn for updates on marketing strategy, contractor focused events, and more. 

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