In Episode 7 of The Contractors' Edge, hosts Mike Stiers and Anthony Brown sit down with Christian Olson, Director at Footprint Capital, to tackle one of the most critical (and often misunderstood) topics in the home service industry: selling your business. From preparing for private equity to building a leadership team that adds real value, Christian breaks down the exit strategy every contractor should understand. Whether you're years away from selling or just starting to think about your long-term future. This episode goes deep into the nuances of choosing the right buyer, protecting your brand identity, and maximizing business value through preparation, culture, and trusted advisors. If you want to grow today while planning for tomorrow, this conversation is essential listening. Key Takeaways: Private equity can be a game changer if approached correctly Planning for an exit should start from day one Understanding the different types of private equity is crucial Company culture significantly impacts valuation Building a strong leadership team drives long-term value Brand identity plays a critical role in any sale Choosing the right buyer determines the success of your exit "Time kills deals" — why time management is key in negotiations Preparation maximizes business value when it matters most Trusted advisors can streamline the selling process and protect your legacy Timestamps 00:00 – Navigating the landscape of selling a business 06:55 – Understanding private equity and its implications 13:48 – Preparing for an exit strategy 21:05 – Building a leadership team for value 27:06 – Brand identity and transitioning ownership 32:55 – The importance of brand identity 38:35 – Navigating the sale process 44:45 – Understanding buyer relationships 50:56 – The role of EBITDA in valuation 57:09 – Leveraging Other People's Money (OPM) Connect with your hosts: President, Mike Stiers: LinkedIn Senior Business Growth Strategist, Anthony Brown: LinkedIn Guest: Christian Olson – Director at FootPrint Capital: LinkedIn 🎙️ Sponsored by: Greenbaum Stiers Strategic Marketing Group Partnership-based marketing and strategy for contractors who want to dominate their niche. Always results-driven and strategy-focused. www.greenbaumstiers.com

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