In Episode 6 of The Contractors' Edge, hosts Mike Stiers and Anthony Brown sit down with Ron Greenbaum, The Basement Doctor, to unpack his journey from rock band manager to one of the most recognized names in the home service industry. Ron dives deep into the lessons learned from scaling multiple businesses, building a nationally recognized brand, motivating teams with pay-for-performance, preparing for private equity, and ultimately creating a lasting legacy. Ron's Pro Tip: Tie your sales, marketing, and operations data together now, not later, so your company becomes a predictable, profitable machine. This episode is packed with actionable advice for contractors who want to scale smart, build a powerful brand, and eventually sell their company for maximum value. Important Key Topics + Timestamps: 01:00 – Edge of the Week: Quarterly re-engagement campaigns to revive old leads 04:30 – Segmenting buckets & tailoring seasonal offers for higher conversions 09:00 – Ron's origin story: from music industry to waterproofing 12:00 – How The Basement Doctor name was created 14:00 – Building a successful long-term business partnership 17:00 – Scaling too fast: lessons from early expansion mistakes 20:00 – The role of systems & early digital marketing in growth 23:00 – Maintaining profitability in competitive markets 26:00 – Diversification during downturns & product innovation (carbon fiber, structural solutions) 29:00 – Scaling lever most owners overlook: existing customers & referrals 32:00 – Controlled growth vs. chasing volume 35:00 – Building leadership teams & hiring criteria for success 38:00 – Creating culture & employee retention strategies 41:00 – Spotting future leaders & training them to succeed 44:00 – Branding lessons: becoming a face of the company 47:00 – Media strategy: commercials, testimonials & visual trust 51:00 – Tracking KPIs & lead sources with discipline 54:00 – Marketing investments with the biggest payoff (TV & visual media) 58:00 – Books & Ron-isms: Brand Face and 30 Things I Believe 62:00 – Feedback, conflict resolution & customer accountability 66:00 – Mentally preparing for the exit & private equity sale 70:00 – Getting the business ready: CFO audits & quality of earnings 74:00 – Negotiating the sale & why Ron chose not to stay afterward 78:00 – Life after selling: philanthropy, consulting, and legacy Contractor Edge of the Week: Learn how to unlock hidden revenue inside your CRM with a quarterly re-engagement campaign. This is a cost-free strategy that wakes up old leads and past customers to generate booked jobs without a single new lead source. 👥 Connect with your hosts: President, Mike Stiers: https://www.linkedin.com/in/michaelstiers/ Senior Business Growth Strategist, Anthony Brown: https://www.linkedin.com/in/anthony-brown-419009106/ Guest: Ron Greenbaum - www.RonGreenbaum.com https://www.linkedin.com/in/ron-r-greenbaum-0075ba175/ Sponsored by: Greenbaum Stiers Strategic Marketing Group The home service marketing experts that act as your internal CMO to help contractors dominate their niche. Always results-driven and strategy-focused. www.greenbaumstiers.com

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