AI isn't coming, it's already here. And it's changing the way contractors show up (and convert) online. In this episode, Mike Stiers and Anthony Brown break down the impact of Google's AI Overviews, what it means for paid ads and SEO, and how home service pros can stop wasting budget on traffic that won't convert. Episode Takeaways: Google Ads are now integrated into AI overviews. AI queries primarily target top of funnel searches. Contractors should focus on organic traffic for top funnel. Performance Max campaigns require broad match keywords. Attribution tracking for AI traffic is currently unreliable. SEO should focus on long-tail, inquisitive search terms. SEM should target short-tail, high-intent keywords. Building trust with homeowners is crucial for conversions. Google's advertising revenue drives its AI strategies. Stay updated on Google's changes to optimize marketing efforts. Key Topics: 00:00 Introduction to AI in Home Services 01:28 Google Ads and AI Integration 06:09 Understanding AI Queries and Their Impact 11:49 Navigating the Funnel: Top vs. Bottom 17:37 Pro Tips for Leveraging AI in Marketing 23:29 Building Trust with Homeowners Sponsored by Greenbaum Stiers Strategic Marketing Agency. Learn more about marketing in the home service industry at https://www.greenbaumstiers.com/ Mike Stiers: https://www.linkedin.com/in/michaelstiers/ Anthony Brown: https://www.linkedin.com/in/anthony-brown-419009106/

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