The polished “after” posts get all the attention—viral numbers, 100k followers in three months, a paid-off house from writing on LinkedIn. But as Trevor Grimes reminds us, that’s not the content people need most. What’s missing is the climb—the doubts, the no-likes posts, the awkward early experiments.ㅤThis week, Trevor pulls back the curtain on what he calls the messy middle. He shares why documenting your imperfect process builds more trust and relatability than any “I made it” post ever could. From treating failures as your Museum of Failures to reframing stuckness as actual content, Trevor shows why being a few steps ahead—not miles—makes you worth listening to.ㅤIf you’ve been waiting to “figure it all out” before hitting publish, this episode is your reminder: you don’t have to be done to be helpful. You just have to be honest.ㅤ📌 What We CoverWhy showing only the “after” makes your wins less believableHow the messy middle builds trust, relatability, and communityWhy documenting your process makes your future success credibleThe danger of copying creators who are in a completely different phaseHow to reframe pivots, burnout, and restarts as valuable contentWhy failures belong in your “Museum of Failures” and not in the trashThe mindset shift from waiting for milestones to creating right nowHow being just three steps ahead makes you worth followingㅤ🔗 Resources MentionedP90X (referenced as an example of before-and-after marketing)MrBeast (referenced as an example of different creator phases)Museum of Failures (an Instagram post Trevor saw right before recording)ㅤLow-Tech, High-Impact Account-Based MarketingIf you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

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