Hitting “post” and watching your content flop is a feeling every creator, marketer, or founder knows too well. In this solo episode, Trevor Grimes breaks down why most content doesn’t connect — and what to do about it.ㅤDrawing from his own messy middle of podcasting and content creation, Trevor shares the three silent killers of resonance: writing for everyone, teaching instead of showing, and skipping the middle part of the story. He walks through examples of content that misses the mark and offers a practical framework — relatable, emotional, and specific — for creating work that actually resonates.ㅤWhether you’re writing LinkedIn posts, starting a podcast, or trying to convince a skeptical CEO of the value of content, this conversation will give you specific ways to move beyond generic advice and start showing the real, human side of your journey.ㅤ📌 What We CoverWhy writing for everyone dilutes connection and how to get specific about your audience’s real-life momentsThe difference between teaching and showing — and why social proof, stories, and personal experience matterHow skipping the messy middle erodes trust and why documenting the journey builds connectionThe “Prince Charles vs. Ozzy Osborne” example that proves demographics aren’t enough for resonanceWhy frameworks alone aren’t enough — and how to ground them in lived experiencesA simple three-part framework (Relatable, Emotional, Specific) to guide your next piece of contentHow Trevor is applying these lessons in real time while growing this podcastㅤLow-Tech, High-Impact Account-Based MarketingIf you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

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