Content often stalls before it even begins—not because people lack talent, but because they don’t know what to say or how to start. In this solo episode, Trevor Grimes shares how interviewing yourself can unlock new ideas, create momentum, and shift the way you think about content.ㅤFresh off welcoming his second child and recording ahead of paternity leave, Trevor reflects on lessons he’s absorbed from past guests and how they’ve reshaped his own philosophies. He talks candidly about messy beginnings, why bad audio is worse than bad video, and why consistency is more about commitment than daily posting.ㅤListeners will also get access to a free self-interview questionnaire template, a practical tool to help break through creative blocks and generate content directly from your own answers.ㅤ📌 What We CoverA simple technique for generating content ideas by interviewing yourselfWhy describing what you do to a stranger is harder (and more helpful) than it soundsThe importance of recentering content to the right ICP or personaHow to stretch and repurpose existing content instead of starting from scratchThe balance between “just create” and raising your quality standardsLow-cost, DIY ways to improve audio and video setup for more professional contentWhy consistency doesn’t mean posting daily—it means staying committedThe overlooked power of emails that simply ask for a replyㅤ🔗 Resources MentionedScrappy ABM – Podcast sponsorFree questionnaire template (DM Trevor on LinkedIn)ㅤLow-Tech, High-Impact Account-Based MarketingIf you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

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