This episode explores how the words we use—in emails, employee advocacy, and content strategy reveal patterns that fail to resonate and create disconnection. Plus, while AI wants to please, that's not always a good thing. You'll hear how language from spammy marketing emails might be causing other professional communication (like legitimate requests) to sound weak and passive.  New insights into the contrast between search and social media behavior reveal fundamentally different mindsets, even though some may view all channels the same.  Employee advocacy is popular, but it can fall into the same one-way communication traps as other content. Meanwhile, an extensive business trip yields disappointing results on content strategy, AI, and the human value in marketing.   Show notes with links - https://www.yourcontentbrief.com/giving-new-words-a-try-more-issues-with-ai/    

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