This episode challenges us to step back and examine whether our content challenges stem from marketing problems or from human behavior patterns that affect everything we do. You'll hear how crisis communication and job searching reveal similar human patterns to many common content marketing challenges, including tired buzzwords, audience assumptions, and sticking to "the way it's always been done." An awkward NFL sideline interview between a reporter and a coach becomes a lesson in how we fall into content traps: asking the same questions everyone else asks, doing things because "that's how it's done," and forgetting to consider what the audience actually wants to experience. Finally, advice from Chris Do inspires some thought-provoking questions about whether the best content marketing advice comes from experts who are more successful than others.  Full show notes - https://www.yourcontentbrief.com/are-we-asking-the-right-questions-about-our-content/  

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