Shira Abel is the CEO and Founder of Hunter & Bard and creator of The Perception Formula. She's here to help consider the ways company attitudes about audiences inevitably shape the content we create. She'll add much-needed depth and context to the concepts of having self-awareness in the content we create, and how we can tap into the thoughts and emotions of our target audiences. One of the ways she taps into this is through her innovative Perception Formula (Perception = Heuristics + Hormones + History + Heritage). Drawing from her 25 years of experience and role as a lecturer at UC Berkeley, she's a sought-after expert who helps businesses improve their market presence and drive exceptional growth.  Shira on Linkedin - Shira Abel Her website - ShiraAbel.com Her company - HunterandBard.com

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