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Listen "Ep. 10 - Industry Expert: Tom Crichton, Events.com"
Episode Synopsis
On today’s show, Mike sits down with an old friend from the industry, Tom Crichton. Tom is the Founder of Events.com Sponsorship Technology following the acquisition of Tom's startup software company HelpGetSponsors.com.
In this episode, Tom did something we weren’t expecting… he made sponsorships cool. Like, really really cool. Sliced bread cool. And with nearly 20 years of experience in the business of sponsorship activation, who better than Tom to speak with us today?
Tom shares his insight into not just how to get any sponsor, but how to get the right sponsor. How to change your business mindset from thinking of sponsorship as an afterthought, into a core pillar of your company just like your operations and accounting departments are.
You’ll learn about the difference between entitlement and knowing your business/event’s value, and most importantly how to capitalize on thoughtful, creative, mutually beneficial partnerships.
If you are a Race Director, Timer, or Event Manager THIS is the episode to listen to. Tom brings with him real-life examples, real numbers, and real talk about the dos and don’ts of sponsorship. After listening, sponsorship activation will seem less like a burden and more like an exciting growth opportunity.
Throughout the podcast, Tom shares a plethora of resources including a webinar series he recently hosted called the HGS Educational Webinar Series. You can find links to all the mentions below.
IEG - Sponsorship Industry Education Resource: https://sponsorship.com/
IFEA - International Festival and Events Association: https://www.ifea.com/
HGS Sponsorship Educational Webinar Series (free OnDemand): https://bit.ly/3trCGhJ
If you’d like to get in touch and learn more about the software and algorithms Tom employs at Help Get Sponsors, feel free to visit their website at HelpGetSponsors.com
Happy Listening!
In this episode, Tom did something we weren’t expecting… he made sponsorships cool. Like, really really cool. Sliced bread cool. And with nearly 20 years of experience in the business of sponsorship activation, who better than Tom to speak with us today?
Tom shares his insight into not just how to get any sponsor, but how to get the right sponsor. How to change your business mindset from thinking of sponsorship as an afterthought, into a core pillar of your company just like your operations and accounting departments are.
You’ll learn about the difference between entitlement and knowing your business/event’s value, and most importantly how to capitalize on thoughtful, creative, mutually beneficial partnerships.
If you are a Race Director, Timer, or Event Manager THIS is the episode to listen to. Tom brings with him real-life examples, real numbers, and real talk about the dos and don’ts of sponsorship. After listening, sponsorship activation will seem less like a burden and more like an exciting growth opportunity.
Throughout the podcast, Tom shares a plethora of resources including a webinar series he recently hosted called the HGS Educational Webinar Series. You can find links to all the mentions below.
IEG - Sponsorship Industry Education Resource: https://sponsorship.com/
IFEA - International Festival and Events Association: https://www.ifea.com/
HGS Sponsorship Educational Webinar Series (free OnDemand): https://bit.ly/3trCGhJ
If you’d like to get in touch and learn more about the software and algorithms Tom employs at Help Get Sponsors, feel free to visit their website at HelpGetSponsors.com
Happy Listening!
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