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Listen "Ep. 13 - Industry Expert: Beth Salinger, EMI"
Episode Synopsis
In today's episode, Mike sits down with industry mogul, Beth Salinger, Founder & Chief Event Officer of Endurance Marketing Inc. (EMI)
In 2003, after working in the tech industry and realizing her skill set could be put to great use in the endurance space, Beth took her project management experience and love of endurance sports to create Endurance Marketing Inc. (EMI). In the beginning, her focus was on selling sponsorship and overseeing health and fitness expos for various sized events throughout the country. Over the years she has continued with selling and has added race operations, charity programs, elite athletes, budgeting, race directing, and much much more.
If you know Beth personally, you'll Beth has created a name for herself and her team by thinking outside the box and delivering a truly unique experience for both Race Directors and Athletes alike. If you don't know Beth, this episode is the perfect way to peek inside her brain and learn about how and why she's been so successful.
She can take what most people see as the worst, most boring, dreaded part of the course, and turn it into an opportunity to highlight something unique about the event, its sponsors, or its host city - all for the delight of the athlete and their experience.
In Beth's eyes, there are no problems, only opportunities for excellence. Listen as Beth dives into the process that brings her ideas to life, and how fostering special relationships has helped her build a community that people are eager to join.
After listening to the show, if you're interested in getting in touch with Beth, she welcomes anyone and any conversation with arms wide open. Just give her a call at 312-925-6067.
Happy Listening!
In 2003, after working in the tech industry and realizing her skill set could be put to great use in the endurance space, Beth took her project management experience and love of endurance sports to create Endurance Marketing Inc. (EMI). In the beginning, her focus was on selling sponsorship and overseeing health and fitness expos for various sized events throughout the country. Over the years she has continued with selling and has added race operations, charity programs, elite athletes, budgeting, race directing, and much much more.
If you know Beth personally, you'll Beth has created a name for herself and her team by thinking outside the box and delivering a truly unique experience for both Race Directors and Athletes alike. If you don't know Beth, this episode is the perfect way to peek inside her brain and learn about how and why she's been so successful.
She can take what most people see as the worst, most boring, dreaded part of the course, and turn it into an opportunity to highlight something unique about the event, its sponsors, or its host city - all for the delight of the athlete and their experience.
In Beth's eyes, there are no problems, only opportunities for excellence. Listen as Beth dives into the process that brings her ideas to life, and how fostering special relationships has helped her build a community that people are eager to join.
After listening to the show, if you're interested in getting in touch with Beth, she welcomes anyone and any conversation with arms wide open. Just give her a call at 312-925-6067.
Happy Listening!
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