Episode Synopsis "Content Marketing with Richard Ayers - CEO Seven League"

Starts with a laugh but we quickly get serious and dive into the 'good' and the 'bad' of content marketing, the financial implications of no live sports events, Manchester City's digital strategy success, story telling overtaking performance marketing and how challenger sports can still nail great content.   Wow, sounds like a lot right.... but it does explain the slightly longer podcast!

Listen "Content Marketing with Richard Ayers - CEO Seven League"

More episodes of the podcast The Cawte Short Podcast

• Creating ‘Sporting Hits’ crash course with Matthew Osmon, Founder - Sport Hit Factory
• Data "Its all about niche audiences but at SCALE" - Richard Brinkman AKA the Data Guru
• Character is the Key to Success?
• Content Marketing with Richard Ayers - CEO Seven League
• The Intro - get to know the Co-Hosts, Cawte and Short